Brand loyalty is one thing, but honest dedication and concern is another. For Dean Sykes, lot manager at West Herr Ford in Hamburg, Ford is not just a brand but a way of life.
Dean is as dedicated to Ford as he is his job. He says it’s a pleasure for him to come to work and mentor the younger lot attendants he works with. He also earned high praise from coworkers.
“Dean simply takes pride in everything he does, he’s a no nonsense worker,” said Tony Helta, general manager at West Herr Ford of Hamburg. “He always has a smile on his face.”
I can personally attest to the latter part of that statement. I watched Dean greet and crack jokes with at least 4 people in a very short time at the Ford store. People just flat out like Dean Sykes. He reciprocates their sentiment.
“I truly like everyone here,” he said.
Beyond his affable personality, Dean is also a model employee. Regardless of the situation or conditions, Dean always does his job.
“He never complains about our winter working conditions and sets the bar for all of our lot managers,” Tony said.
Even when he is taking a well earned break, Dean Sykes is still working. He can be seen doing Sudoku and Cryptoquip puzzles in an effort to stay fresh.
“I’m not ready for that couch yet, I live a life where I can do what I enjoy doing,” Dean said. Who wouldn’t value that?