Feb 11
28
Dodge Sales Manager Versed In Developing Success
On Craig Spear’s office wall, next to multiple Chrysler Sales Master awards, hangs a piece of paper that reads “Customers do not care how much you know, they only want to know how much you care.” 
This isn’t a framed motivational poster; it’s typed out and printed. It shows that Craig Spear goes beyond “practicing what you preach.” He cuts out the preaching and just practices.
“I like people, I am absolutely a people person,” Craig says. As a 14 year West Herr veteran, Craig is now the sales manager at West Herr Dodge. He trains salespeople and also gets involved in customer service. “I don’t ever want to leave the hustle and bustle.”
In the middle of our discussion, service director Mark Zeisz swings by to say hello and crack a joke. Fittingly, this happens right as Craig and I are discussing how good chemistry is the key to Dodge’s approach. Craig says he and Dodge GM Fred Reeb play off each other’s strengths.
“Fred and I are like Darcy Regier and Lindy Ruff,” Craig says, referring to the Buffalo Sabres GM and coach, respectively.
Craig credits West Herr for providing the atmosphere for him and his team to succeed. He says the company allows you to grow and develop without boundaries.
“If you have the chance to work for West Herr, not jumping on it would be the biggest mistake of your life,” Craig said. “At West Herr if you have a desire to succeed, you’re only enemy is yourself.”
Craig is also a people person outside of work. He lives with his wife of 41 years Maryann and he has 2 sons and 4 grandchildren. Most of his spare time is dedicated to them.
Craig says he is happy where he’s at and hopes to continue building on what he’s accomplished. His main goal is to continue to develop sales people.
“I love watching people grow, their success equals my success,” Craig said. Who wouldn’t want to hear that from their boss?